The Sareh Nouri line began to take form following her stints working with a high-end bridal salon, modeling bridal gowns, collaborating with couture dressmakers and consulting one-on-one with brides-to-be. It is that experience which has laid the foundation for the Sareh Nouri line. Sensitivities towards shopping for her own gown as well as working with brides-to-be fuel the success of Sareh's designs; those designs that which are not only romantic and feminine but timeless and sophisticated as well. Incorporating the finest of imported French lace and Italian silk, Sareh works closely with her team of highly trained dressmakers and patternmakers on these couture creations. Each design is a handmade production fusing the idea of traditional silhouettes with ethereal whimsical details so light, and elegant that they are ideal for today's modern bride.

Today, the Sareh Nouri collection of gowns and sashes can be found in bridal boutiques around the globe. They have been featured on top TV shows, such as TLC's "Brides of Beverly Hills" the 'Cake Smash' episode of "Cake Boss" which aired in June of 2013 and have been seen on E! News with Giuliana Rancic. Her gowns have been worn by key influencers such as, former "American Idol", Diana DeGarmo and Miss America Caressa Cameron. Sareh's designs have also been photographed for top bridal publications and have been featured in People Magazine, US Weekly Magazine, Grace Ormonde Wedding Style, Washingtonian Magazine, Weddings Unveiled, and Brides Magazine.